Scaling up to Africa: Navigating the path to growth
While Sub-Saharan Africa offers immense growth opportunities, scaling into its markets presents unique challenges. Businesses must navigate complex regulations, adapt to diverse consumer behaviors, and establish trusted local networks and talent.
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Without on-the-ground expertise and local market knowledge, entering these markets, gaining traction, and ensuring compliance can be daunting, ultimately delaying market entry and growth.
Who
We Are
​Our Vision
​To Bridge the gap between Europe and Africa for mutual growth.​​
We are your boots-on-the-ground in Africa & Europe.
Our Services
Market Intelligence & Regulatory Summaries
Consumer Behaviour & Demographics, Economic Trends & Industry Dynamics, Competitor Mapping & Analysis, Market Size & Growth Potential, Detailed Summaries of Regulations, Policies & the Political Landscape.
In-market User Tests & Market Pilots
Test your product with real users in African markets to refine market fit, pricing, and adoption strategies before scaling. Run controlled pilot programs to validate demand, optimize operations, and secure your first customers with confidence.
Localized Marcoms & PR
Introduce your products and services with tailored messaging, language adaptation, and region-specific PR strategies that resonate with local audiences, align with market dynamics, and maximise engagement.
Business Setup & Compliance
Obtain industry-specific licenses, permits, business registration, tax IDs, and VAT certificates. We also help vet your first hire and source the right partners for legal, HR, accounting, and tech services to ensure seamless operations.
Partnerships & Introductions
We leverage our local network to facilitate strategic introductions to government agencies, private-sector leaders, and community stakeholders—aligned with your goals. We also build key local partnerships for long-term success.
Tailored Business Safaris
Gain firsthand insights with customized market immersions. We arrange sector-specific meetings and on-the-ground tours, giving you a real feel for opportunities and challenges in your industry.
Why Choose Us?
1
Dedicated Team
A dedicated project manager for your business, working with our internal experts in marketing, data, partnerships, operations, and compliance to drive execution.
2
Diplomatic & Local Networks
Leveraging our diplomatic network in Europe and local industry relationships to facilitate key government and business introductions.
3
Boots-on-the-Ground
Real-time data, local insights, and hands-on operational support.​
4
Tailored Solutions
Crafting custom services for technology, fin-tech, renewable energy, agriculture, and education tech.
Why Europe? Why Africa?
For European Businesses: Africa’s booming consumer market, regional trade hubs, and increasing demand for cutting-edge solutions provide unparalleled growth opportunities for companies willing to expand. By scaling your operations into Sub-Saharan Africa, you tap into a market ripe for innovation, influence, and profitability.
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For Sub-Saharan Africa: Partnerships with European businesses foster skills transfer, drive industrial development, and promote economic diversification, creating jobs and advancing local industries. These collaborations empower local economies, enhance infrastructure, and uplift communities, making a lasting impact.
Countries & Industries
We work with 14 countries: Angola, Botswana, Cameroon, Ghana, Kenya, Lesotho, Mozambique, Namibia, Nigeria, South Africa, Tanzania, Uganda, Zambia, and Zimbabwe—countries chosen for their strategic importance in regional trade, and where our local networks and knowledge enable us to deliver actionable insights and impactful results, representing a combined population of 650 million.
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Key Industries: Renewable Energy, FinTech, eCommerce, Agriculture, EducationTech, ICT and Health-tech.
Ready to scale?
Let’s partner to make your African expansion a success.
Contact us to schedule a free consultation session.